John implements a comprehensive SEO strategy to boost Innov Formation’s online visibility, attract targeted traffic, and generate qualified leads for digital skills training and innovation programs. His approach combines keyword research, on-page and off-page SEO, competitor analysis, and continuous website optimization.
Keywords Research
John uses Google Keyword Planner to identify high-potential keywords relevant to digital skills training in Singapore.
On-Page SEO Management
John optimizes the homepage and key landing pages by:
- Setting SEO titles and meta descriptions (e.g., “Digital Skills Training Singapore”)
- Using clear H1 and H2 tags (e.g., “Empower Your Future with Digital Skills Training at Innov Formation”)
- Adding descriptive image ALT text (e.g., “Innov Formation digital skills training session”)
- Including internal links to course pages and external links to authoritative sites like SkillsFuture Singapore
- Ensuring content is relevant, keyword-rich, and user-friendly
Off-Page SEO Management
John builds high-quality backlinks by:
- Publishing guest articles or resource listings on reputable industry/government portals (e.g., www.skillsfuture.gov.sg)
- Using natural anchor text like “digital skills training”
- Engaging in partnerships, digital PR, and community outreach to earn links from trusted sources
- Monitoring and disavowing toxic backlinks to maintain a healthy link profile
Competitor Research (SEO)
Overview
John analyzes top competitors using tools like Rankmath SEO Analyzer, producing a comparative table presenting John’s company (Innov Formation), Competitor 1 (OOM Singapore), and Competitor 2 (Equinet Academy) based on SEO project and research:
Website Architecture
John structures the Innov Formation website for optimal SEO and user experience:
Website Optimisation Landing Page
John’s newly optimized homepage features:
- Clear headline with primary keyword (“Master Digital Skills at Any Age”)
- Engaging subheadings and course highlights
- Strong call-to-action (CTA) for sign-ups
- Fast loading, mobile-friendly design
- Internal links to course details and blog
- External link to SkillsFuture for credibility
