Customer Journey Mapping
Every client’s journey with John Lim is a story of transformation—from first discovery to lasting partnership. Each touchpoint is designed to inspire confidence, spark innovation, and foster sustainable growth.
Because with John Lim, every interaction isn’t just consulting. It’s an invitation to unlock potential, lead with purpose, and shape the future.
Awareness
John creates engaging email campaigns targeting new leads captured from paid search and social ads. Using tools like HubSpot’s segmentation, he sends personalized welcome emails introducing his expertise in innovation, sustainability, and AI. These emails include links to high-value blog posts, free guides, and upcoming webinars, driving recipients to visit his website and social channels. HubSpot’s analytics help John track open rates and click-throughs, optimizing content for maximum visibility and lead generation.
Consideration
John nurtures leads with automated email workflows. He sends a series of educational emails—case studies, client testimonials, and invitations to exclusive webinars—showcasing real results and his unique coaching approach. A example is HubSpot’s lead scoring tool which identifies engaged prospects, allowing John to send targeted offers or schedule one-on-one consultations. This builds trust and moves leads closer to conversion, supporting sales funnel optimization and revenue growth.
Conversion
When prospects are ready to act, John uses digital tools to send personalized emails with clear calls-to-action—such as booking a strategy session, enrolling in a workshop, or claiming a special offer. Automated follow-up emails remind leads to complete their sign-up or purchase. Tools like HubSpot’s integration with his CRM ensures every conversion is tracked, and John can quickly respond to inquiries, making the process seamless and client-focused.
Retention
To keep clients engaged, John sends regular newsletters with innovation insights, invites to alumni events, and updates on new services. For example HubSpot’s segmentation to tailor content for different client groups, ensuring relevance and value. Automated feedback surveys and referral program emails encourage ongoing engagement and advocacy. This long-term nurturing helps John build a loyal community, drive referrals, and support international expansion.
Video Creation
Description of the video “Business Innovation Video for John Lim”:
The video is a dynamic showcase of John Lim’s expertise as a business innovation consultant and executive coach. It opens with a call to “unlock innovation, growth, and leadership” with John Lim, positioning him as a catalyst for digital transformation. The video emphasizes John’s ability to help businesses lead their industries through expert guidance, automation, and productivity enhancements.
John introduces himself as a consultant and coach who enables organizations to thrive in the digital era. He highlights his core services: boosting productivity through AI, coaching leadership teams, and delivering qualified leads for business growth. The video features testimonials of real transformation experienced by his clients, reinforcing his impact.
The overall message is clear: with John Lim’s guidance, businesses can automate processes, enhance productivity, and achieve sustainable growth. The video ends with a strong call to action, inviting viewers to get ready to innovate and grow with John Lim’s support.